In the public sector, I have served as General Director of Tourism in the Government of La Rioja for 12 years and, have been working in different Commissions in the Spanish Ministry of Tourism.
As an international expert in Medical Tourism, I have been the Managing Director of Spaincares for 2 years (Spanish Health Tourism Cluster).
In the private sector, I have held various management positions in the area of corporate marketing in different Spanish Hotel Chains. Also within the private context, I have been a consultant in strategy for the public sector at PricewaterhouseCoopers and lately I have been working for the Chinese OTA CTRIP. My expertise field is in Tourism and Marketing with a focus on China, Health Tourism and Tourist & Public Policies.
I am cofounder of Thinkeers (Think Tank related to the digital economy) and, since 2015, I coordinate the International Area of the "Economy & Health Foundation".
Concerning the Certification area, I am also, the Convenor at the "ISO WG2 Health Tourism Services".
In addition, I am Tourism and Marketing Professor at the Nebrija University, I collaborate, regularly, with other academic institutions and Business Schools giving lectures and courses on: tourism destination management, new technologies, emerging markets and brand marketing.
I have published various book chapters and journal articles and, I am also, member of the Spanish Association of Scientific Experts in Tourism (AECIT).
I have a Law Degree (Universidad Autónoma de Madrid), a Marketing Master, a Master in Hotel Management and a Cum Laude PhD in Tourism at the Nebrija University.
Finally, I have international experience and lived in different countries in Europe and Latin America. I speak fluently 4 languages (English, French, Spanish and Italian).